Matchingmaking Ltd customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
Contact details
Contact Email: contact@affinitymatch.org
Data Protection Officer: Manuel Allgaier, privacy@affinitymatch.org
What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
Names and contact details
Usage data (including information about how you interact with and use our website, products and services)
Information relating to feedback, compliments, or complaints
Account access information
We collect or use the following personal information for the operation of client or customer accounts:
Names and contact details
Account information, including registration details
Information used for security purposes
We collect or use the following personal information for information updates or marketing purposes:
- Names and contact details
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Account information
Purchase or service history
Relevant information from previous investigations
Customer or client accounts and records
Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here.
- Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here.
- Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here.
- Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here.
- Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here.
- Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for the operation of client or customer accounts are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for information updates or marketing purposes are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Where we get personal information from
Directly from you
Third parties:
- Linked third-party accounts such as social media accounts.
Sensitive Third Party Data
When you link a Google Account, you can consent to give us access to your email addresses, phone numbers, and contacts. Your contacts data is not stored. We take a hash of your contact’s email addresses and phone numbers, and compare this with the email addresses and phone numbers that our registered users have submitted and verified for themselves. When there is a mutual match, we will form a connection.
Humans are not allowed to read your Google account data (your email addresses and phone numbers only. We only store hashes of the email addresses and phone numbers of your contacts) unless necessary for security purposes (for example, investigating a bug or abuse), if it is necessary to comply with applicable law, or with your explicit affirmative agreement to view specific data.
Security Measures
We implement multiple layers of security to protect your Google account data:
- Encryption: All Google user data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption.
- Access Controls: Google data access is restricted to authorized systems only, with no human access except for security investigations, legal compliance, or with your explicit consent.
- Data Minimization: We only access the minimum Google data necessary for our matching functionality (email addresses, phone numbers, hashed email addresses and phone numbers of contacts).
- Secure Infrastructure: Google data is processed on secure servers with regular security assessments and updates.
When you link a LinkedIn account, you consent to give us access to your LinkedIn contacts. Your contacts data is not stored, only the hashes of their LinkedIn IDs are stored. We take a hash of their LinkedIn ID and compare this with the hashes of the LinkedIn IDs of users who are registered with us. When there is a mutual match, we will form a connection.
How long we keep information
General Data Retention: We store your personal information for a period of time that is consistent with our business purposes - specifically, to provide our matchmaking services and maintain your account functionality.
Account Data: We retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Upon account deactivation, we retain your information for one additional month to allow for account recovery, after which all account information is permanently deleted.
Automated Deletion: When the data retention period expires for a given type of data, we automatically delete or destroy it using secure deletion methods.
User-Requested Deletion: You may request immediate deletion of your data by contacting us at contact@affinitymatch.org or using your account settings. We will process deletion requests within 30 days, except where retention is required by law.
Legal Requirements: In some cases, we may need to retain certain information for longer periods to comply with legal obligations, resolve disputes, or enforce our agreements.
Who we share information with
We may share aggregated data such as user numbers, average amount of connections formed, etc publicly or in reports for donors or funders. This will not include any personal data or data that can be connected to an individual user.
Others we share personal information with
- Organisations we’re legally obliged to share personal information with
How to complain
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated
11 June 2025